/* ============================================================
   Cleo & Company — Editorial system
   Type: Playfair Display (display) × Inter (body) × JetBrains Mono (eyebrow)
   ============================================================ */

:root {
  /* ---- Palette: editorial neutrals ---- */
  --ink: #0A0A0A;
  --ink-soft: #1A1A1A;
  --ink-mid: #2C2C2C;
  --ink-60: rgba(10, 10, 10, 0.6);
  --ink-40: rgba(10, 10, 10, 0.4);
  --ink-12: rgba(10, 10, 10, 0.12);
  --ink-06: rgba(10, 10, 10, 0.06);

  --paper: #FAF7F5;
  --paper-deep: #F5F0EC;
  --paper-card: #FFFFFF;

  /* ---- Accent (default: blush) ---- */
  --accent: #C9959B;
  --accent-deep: #A67278;
  --accent-pale: #F5E6E8;
  --accent-light: #E8C8CB;
  --accent-12: rgba(201, 149, 155, 0.12);

  /* ---- Type ---- */
  --display: 'Playfair Display', 'Iowan Old Style', Georgia, serif;
  --sans: 'Inter', system-ui, -apple-system, Segoe UI, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, SFMono-Regular, Menlo, monospace;

  /* ---- Rhythm ---- */
  --container: 1240px;
  --gutter: clamp(20px, 4vw, 40px);

  /* ---- Shadow ---- */
  --shadow-card: 0 1px 0 rgba(255,255,255,0.8) inset, 0 12px 36px rgba(10,10,10,0.06);
  --shadow-lift: 0 1px 0 rgba(255,255,255,0.8) inset, 0 24px 60px rgba(10,10,10,0.12);
}

/* Palette variants applied to <body data-palette> */
body[data-palette="sage"] {
  --accent: #8A9A82;
  --accent-deep: #5F6F58;
  --accent-pale: #E8EEE5;
  --accent-light: #C7D2C0;
  --accent-12: rgba(138, 154, 130, 0.12);
}
body[data-palette="oxblood"] {
  --accent: #7A2E2E;
  --accent-deep: #4F1F1F;
  --accent-pale: #F1E0E0;
  --accent-light: #D6A8A8;
  --accent-12: rgba(122, 46, 46, 0.10);
}
body[data-palette="ochre"] {
  --accent: #B88A3E;
  --accent-deep: #8A6628;
  --accent-pale: #F2E6CC;
  --accent-light: #DDBE8A;
  --accent-12: rgba(184, 138, 62, 0.12);
}

/* ============================================================
   Reset / base
   ============================================================ */
*, *::before, *::after { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
html { -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; }
body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.65;
  font-weight: 400;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; }

.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

/* Eyebrow label */
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-60);
  font-weight: 500;
}
.eyebrow::before {
  content: "";
  width: 24px;
  height: 1px;
  background: var(--accent-deep);
}
.eyebrow.center::after {
  content: "";
  width: 24px;
  height: 1px;
  background: var(--accent-deep);
}
.eyebrow.center::before { background: var(--accent-deep); }

/* Section headlines */
h1, h2, h3, h4 {
  font-family: var(--display);
  font-weight: 500;
  letter-spacing: -0.015em;
  color: var(--ink);
  margin: 0;
}
h1 { font-size: clamp(48px, 7.4vw, 116px); line-height: 0.98; letter-spacing: -0.025em; font-weight: 400; }
h2 { font-size: clamp(36px, 4.6vw, 64px); line-height: 1.04; letter-spacing: -0.02em; }
h3 { font-size: clamp(22px, 2vw, 28px); line-height: 1.15; }
h4 { font-size: 18px; line-height: 1.3; }

p { margin: 0; }
em, .italic { font-style: italic; font-family: var(--display); font-weight: 400; }

/* ============================================================
   Nav
   ============================================================ */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 50;
  padding: 18px 0;
  background: rgba(250, 247, 245, 0.0);
  transition: background 0.3s ease, padding 0.3s ease, border-color 0.3s ease;
  border-bottom: 1px solid transparent;
}
.nav.scrolled {
  background: rgba(250, 247, 245, 0.85);
  backdrop-filter: blur(16px) saturate(140%);
  -webkit-backdrop-filter: blur(16px) saturate(140%);
  padding: 12px 0;
  border-bottom-color: var(--ink-06);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}
.brand {
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: var(--display);
  font-size: 20px;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.brand .mono {
  width: 44px; height: 26px;
  display: grid; place-items: center;
}
.brand svg { width: 100%; height: 100%; }

.nav-links {
  display: flex;
  align-items: center;
  gap: 32px;
  font-size: 13.5px;
  font-weight: 450;
  color: var(--ink);
}
.nav-links a {
  position: relative;
  padding: 4px 0;
  transition: color 0.2s;
}
.nav-links a::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: 0;
  height: 1px;
  background: var(--accent-deep);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.3s ease;
}
.nav-links a:hover::after { transform: scaleX(1); }
.nav-cta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
@media (max-width: 900px) {
  .nav-links a:not(.btn) { display: none; }
}

/* ============================================================
   Buttons
   ============================================================ */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 22px;
  font-family: var(--sans);
  font-size: 13.5px;
  font-weight: 500;
  letter-spacing: 0.01em;
  border-radius: 999px;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.2s ease, background 0.2s, color 0.2s, border-color 0.2s;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary {
  background: var(--ink);
  color: var(--paper);
  border-color: var(--ink);
}
.btn-primary:hover { background: var(--ink-soft); }
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink-12);
}
.btn-ghost:hover { border-color: var(--ink); }
.btn-accent {
  background: var(--accent);
  color: #fff;
}
.btn-accent:hover { background: var(--accent-deep); }
.btn-sm { padding: 10px 16px; font-size: 12.5px; }

.btn .arrow {
  display: inline-block;
  transition: transform 0.25s ease;
}
.btn:hover .arrow { transform: translateX(3px); }

/* ============================================================
   Hero
   ============================================================ */
.hero {
  position: relative;
  padding: 168px 0 100px;
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 56px;
}
.hero-eyebrow-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
  margin-bottom: 48px;
}
.hero-meta {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-60);
  display: flex;
  gap: 24px;
  flex-wrap: wrap;
}
.hero-meta .dot { color: var(--accent-deep); }

.hero-headline {
  max-width: 1080px;
}
.hero-headline .hero-tagline {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(20px, 1.8vw, 26px);
  line-height: 1.35;
  color: var(--ink-mid);
  margin-top: 28px;
  max-width: 820px;
  font-weight: 400;
}
.hero-headline .hero-tagline strong {
  font-style: normal;
  font-weight: 500;
  color: var(--ink);
}
.hero-headline h1 .em {
  font-style: italic;
  color: var(--accent-deep);
  font-weight: 400;
}
.hero-headline h1 .underline {
  position: relative;
  display: inline-block;
}
.hero-headline h1 .underline::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: 6px;
  height: 8px;
  background: var(--accent-light);
  z-index: -1;
}

.hero-bottom {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 64px;
  align-items: end;
  margin-top: 24px;
}
@media (max-width: 900px) {
  .hero-bottom { grid-template-columns: 1fr; gap: 40px; }
}
.hero-lede {
  font-size: 18px;
  line-height: 1.6;
  color: var(--ink-mid);
  max-width: 540px;
}
.hero-lede em { color: var(--ink); font-style: italic; font-family: var(--display); font-size: 21px; }
.hero-cta-row {
  display: flex;
  gap: 12px;
  margin-top: 28px;
  flex-wrap: wrap;
}
.hero-side {
  display: flex;
  flex-direction: column;
  gap: 20px;
  padding: 24px;
  border-left: 1px solid var(--ink-12);
}
.hero-side .pull {
  font-family: var(--display);
  font-size: 22px;
  line-height: 1.3;
  letter-spacing: -0.01em;
}
.hero-side .pull .accent { color: var(--accent-deep); font-style: italic; }
.hero-side .credit {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-60);
}

/* Hero corner ornament */
.hero-corner {
  position: absolute;
  top: 100px;
  right: var(--gutter);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-40);
  text-align: right;
  line-height: 1.8;
}
@media (max-width: 700px) {
  .hero-corner { display: none; }
}

/* ============================================================
   Marquee
   ============================================================ */
.marquee {
  background: var(--ink);
  color: var(--paper);
  padding: 22px 0;
  overflow: hidden;
  border-top: 1px solid var(--ink-soft);
  border-bottom: 1px solid var(--ink-soft);
}
.marquee-track {
  display: flex;
  gap: 56px;
  white-space: nowrap;
  animation: marquee 50s linear infinite;
  font-family: var(--display);
  font-size: 32px;
  font-weight: 400;
  letter-spacing: -0.01em;
  align-items: center;
}
.marquee-track > span { display: inline-flex; align-items: center; gap: 56px; }
.marquee-track .dot {
  display: inline-block;
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--accent);
}
.marquee-track .it { font-style: italic; color: var(--accent-light); }
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ============================================================
   Section wrap
   ============================================================ */
.section {
  padding: clamp(80px, 11vw, 160px) 0;
  position: relative;
}
.section--paper-deep { background: var(--paper-deep); }
.section--ink {
  background: var(--ink);
  color: var(--paper);
}
.section--ink h2, .section--ink h3 { color: var(--paper); }
.section--ink .eyebrow { color: rgba(250, 247, 245, 0.65); }
.section--ink .eyebrow::before, .section--ink .eyebrow.center::after { background: var(--accent); }

.section-head {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 64px;
  margin-bottom: 80px;
  align-items: end;
}
@media (max-width: 900px) {
  .section-head { grid-template-columns: 1fr; gap: 24px; margin-bottom: 56px; }
}
.section-head .lede {
  font-size: 18px;
  color: var(--ink-mid);
  line-height: 1.6;
  max-width: 600px;
}
.section--ink .section-head .lede { color: rgba(250, 247, 245, 0.78); }

.section-head .label-col .eyebrow { margin-bottom: 20px; }

/* ============================================================
   Three Tracks
   ============================================================ */
.tracks {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--ink-12);
  border-bottom: 1px solid var(--ink-12);
}
@media (max-width: 900px) {
  .tracks { grid-template-columns: 1fr; }
}
.track {
  padding: 44px 36px 48px;
  border-right: 1px solid var(--ink-12);
  display: flex;
  flex-direction: column;
  gap: 22px;
  position: relative;
  transition: background 0.3s ease;
}
.track:last-child { border-right: none; }
@media (max-width: 900px) {
  .track { border-right: none; border-bottom: 1px solid var(--ink-12); }
  .track:last-child { border-bottom: none; }
}
.track:hover { background: var(--accent-12); }
.track-num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  color: var(--accent-deep);
}
.track-name {
  font-family: var(--display);
  font-size: 30px;
  line-height: 1.1;
  letter-spacing: -0.01em;
}
.track-name .it { font-style: italic; color: var(--accent-deep); font-weight: 400; }
.track-desc {
  font-size: 15px;
  color: var(--ink-mid);
  line-height: 1.6;
  margin-bottom: 8px;
}
.track-list {
  list-style: none;
  padding: 0; margin: 0;
  display: flex;
  flex-direction: column;
  gap: 8px;
  border-top: 1px solid var(--ink-06);
  padding-top: 20px;
}
.track-list li {
  font-size: 13.5px;
  color: var(--ink);
  display: flex;
  align-items: baseline;
  gap: 10px;
}
.track-list li::before {
  content: "";
  width: 5px; height: 5px;
  background: var(--accent);
  border-radius: 50%;
  flex-shrink: 0;
}
.track-link {
  margin-top: auto;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink);
  padding-top: 8px;
}
.track-link:hover { color: var(--accent-deep); }

/* ============================================================
   Founder / About
   ============================================================ */
.founder {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 80px;
  align-items: start;
}
@media (max-width: 900px) {
  .founder { grid-template-columns: 1fr; gap: 48px; }
}
.founder-portrait {
  position: relative;
  aspect-ratio: 4 / 5;
  background:
    repeating-linear-gradient(135deg, var(--accent-pale) 0 12px, var(--paper-deep) 12px 24px);
  border: 1px solid var(--ink-12);
  overflow: hidden;
}
.founder-portrait::after {
  content: "PORTRAIT · A'NAIYA DAVIS · 4:5";
  position: absolute;
  bottom: 14px; left: 14px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  color: var(--ink-60);
  background: var(--paper);
  padding: 5px 9px;
  border: 1px solid var(--ink-12);
}
.founder-quote-mark {
  position: absolute;
  top: 24px; left: 24px;
  font-family: var(--display);
  font-size: 120px;
  line-height: 0.6;
  color: var(--accent);
  font-style: italic;
}

.founder-body { padding-top: 12px; }
.founder-quote {
  font-family: var(--display);
  font-size: clamp(28px, 3vw, 40px);
  line-height: 1.18;
  letter-spacing: -0.01em;
  margin-bottom: 32px;
}
.founder-quote .it { color: var(--accent-deep); font-style: italic; }
.founder-prose p {
  font-size: 16px;
  color: var(--ink-mid);
  line-height: 1.75;
  margin-bottom: 16px;
}
.founder-prose p:last-child { margin-bottom: 0; }
.founder-creds {
  display: flex;
  gap: 12px;
  margin-top: 28px;
  flex-wrap: wrap;
}
.cred {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 8px 14px;
  background: var(--paper);
  border: 1px solid var(--ink-12);
  border-radius: 999px;
  font-size: 12px;
  font-family: var(--mono);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.cred .dot {
  width: 6px; height: 6px;
  background: var(--accent);
  border-radius: 50%;
}

.founder-sig {
  margin-top: 32px;
  font-family: var(--display);
  font-style: italic;
  font-size: 28px;
  color: var(--ink);
}
.founder-sig small {
  display: block;
  font-family: var(--mono);
  font-style: normal;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-60);
  margin-top: 4px;
}

/* ============================================================
   USP grid
   ============================================================ */
.usp-grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 1px;
  background: var(--ink-12);
  border: 1px solid var(--ink-12);
}
@media (max-width: 900px) {
  .usp-grid { grid-template-columns: 1fr; }
}
.usp {
  grid-column: span 4;
  background: var(--paper);
  padding: 36px 32px 32px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  position: relative;
  transition: background 0.3s;
}
.usp:hover { background: var(--accent-pale); }
@media (max-width: 900px) { .usp { grid-column: span 1; } }
.usp-num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  color: var(--accent-deep);
}
.usp h3 {
  font-size: 22px;
  line-height: 1.15;
}
.usp h3 .it { font-style: italic; color: var(--accent-deep); }
.usp p {
  font-size: 14px;
  color: var(--ink-mid);
  line-height: 1.6;
}

/* ============================================================
   Process
   ============================================================ */
.process {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
  counter-reset: step;
}
@media (max-width: 900px) {
  .process { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 600px) {
  .process { grid-template-columns: 1fr; }
}
.step {
  border-top: 1px solid rgba(250,247,245,0.18);
  padding-top: 24px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.step-meta {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: rgba(250, 247, 245, 0.55);
}
.step-meta .num { color: var(--accent); }
.step h3 {
  font-size: 26px;
  line-height: 1.1;
}
.step h3 .it { font-style: italic; color: var(--accent-light); font-weight: 400; }
.step p {
  font-size: 14px;
  line-height: 1.6;
  color: rgba(250, 247, 245, 0.7);
}

/* ============================================================
   Pricing
   ============================================================ */
.pricing-toggle {
  display: inline-flex;
  background: var(--paper);
  border: 1px solid var(--ink-12);
  border-radius: 999px;
  padding: 4px;
  gap: 4px;
}
.pricing-toggle button {
  appearance: none;
  border: 0;
  background: transparent;
  padding: 10px 18px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  border-radius: 999px;
  cursor: pointer;
  color: var(--ink-60);
  transition: all 0.2s;
}
.pricing-toggle button.active {
  background: var(--ink);
  color: var(--paper);
}

.pricing {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin-top: 56px;
}
@media (max-width: 1100px) { .pricing { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .pricing { grid-template-columns: 1fr; } }

.price {
  background: var(--paper-card);
  border: 1px solid var(--ink-12);
  padding: 32px 28px 28px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  transition: transform 0.3s, box-shadow 0.3s, border-color 0.3s;
  position: relative;
}
.price:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-card);
}
.price.featured {
  background: var(--ink);
  color: var(--paper);
  border-color: var(--ink);
}
.price.featured .price-tier-name, .price.featured .price-amount { color: var(--paper); }
.price.featured .price-list li { color: rgba(250,247,245,0.85); }
.price.featured .price-list li::before { background: var(--accent); }
.price.featured .price-setup { color: rgba(250, 247, 245, 0.55); }
.price.featured .price-headline { color: rgba(250, 247, 245, 0.75); }
.price.featured .badge { background: var(--accent); color: #fff; border-color: var(--accent); }

.price-tier-num {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent-deep);
}
.price.featured .price-tier-num { color: var(--accent-light); }
.price-tier-name {
  font-family: var(--display);
  font-size: 30px;
  line-height: 1.05;
  letter-spacing: -0.01em;
}
.price-tier-name .it { font-style: italic; color: var(--accent-deep); }
.price.featured .price-tier-name .it { color: var(--accent-light); }
.price-headline {
  font-size: 13.5px;
  color: var(--ink-mid);
  line-height: 1.5;
  min-height: 42px;
}
.price-divider {
  height: 1px;
  background: var(--ink-12);
  margin: 4px 0;
}
.price.featured .price-divider { background: rgba(250,247,245,0.18); }
.price-amount {
  font-family: var(--display);
  font-size: 44px;
  line-height: 1;
  letter-spacing: -0.02em;
  display: flex;
  align-items: baseline;
  gap: 6px;
}
.price-amount small {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  color: var(--ink-60);
  text-transform: uppercase;
  font-weight: 400;
}
.price-setup {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-60);
}
.price-list {
  list-style: none;
  padding: 0; margin: 4px 0 0;
  display: flex;
  flex-direction: column;
  gap: 8px;
  font-size: 13.5px;
  line-height: 1.5;
  color: var(--ink-mid);
  flex: 1;
}
.price-list li {
  display: flex;
  gap: 10px;
  align-items: baseline;
}
.price-list li::before {
  content: "";
  width: 5px; height: 5px;
  background: var(--accent);
  border-radius: 50%;
  flex-shrink: 0;
  margin-top: 7px;
}
.price-cta {
  margin-top: auto;
  width: 100%;
  justify-content: center;
}
.badge {
  position: absolute;
  top: -10px;
  right: 20px;
  background: var(--accent);
  color: #fff;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 999px;
  border: 1px solid var(--accent);
}

.pricing-footnote {
  margin-top: 24px;
  font-size: 13px;
  color: var(--ink-60);
  font-family: var(--mono);
  letter-spacing: 0.04em;
}
.pricing-footnote em { color: var(--accent-deep); font-family: var(--display); font-size: 15px; }

/* Hide non-active pricing sets */
.pricing[data-set="websites"], .pricing[data-set="govcon"] { display: none; }
.pricing[data-set].visible { display: grid; }

/* Service rows (websites + govcon) */
.svc-rows {
  display: flex;
  flex-direction: column;
  border-top: 1px solid var(--ink-12);
}
.svc-row {
  display: grid;
  grid-template-columns: 1fr 1.6fr 1fr;
  gap: 24px;
  padding: 26px 0;
  border-bottom: 1px solid var(--ink-12);
  align-items: center;
}
@media (max-width: 800px) {
  .svc-row { grid-template-columns: 1fr; gap: 8px; padding: 22px 0; }
}
.svc-name {
  font-family: var(--display);
  font-size: 24px;
  line-height: 1.1;
  letter-spacing: -0.01em;
}
.svc-name .it { font-style: italic; color: var(--accent-deep); }
.svc-desc {
  font-size: 14px;
  color: var(--ink-mid);
  line-height: 1.55;
}
.svc-price {
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.06em;
  color: var(--ink);
  text-align: right;
}
.svc-price strong { font-family: var(--display); font-size: 22px; font-weight: 500; letter-spacing: -0.01em; }
.svc-price small { display: block; font-size: 10px; letter-spacing: 0.16em; color: var(--ink-60); text-transform: uppercase; margin-top: 4px; }
@media (max-width: 800px) {
  .svc-price { text-align: left; }
}

/* ============================================================
   Journal / Insights
   ============================================================ */
.journal {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--ink-12);
  border-top: 1px solid var(--ink-12);
  border-bottom: 1px solid var(--ink-12);
}
@media (max-width: 900px) {
  .journal { grid-template-columns: 1fr; }
}
.journal-card {
  background: var(--paper);
  transition: background 0.3s ease;
  position: relative;
}
.journal-card:hover { background: var(--paper-card); }
.journal-link {
  display: flex;
  flex-direction: column;
  gap: 18px;
  padding: 40px 32px 32px;
  height: 100%;
  color: inherit;
  position: relative;
}
.journal-link::after {
  content: "";
  position: absolute;
  left: 32px; right: 32px; bottom: 0;
  height: 2px;
  background: var(--accent-deep);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.5s cubic-bezier(0.22, 1, 0.36, 1);
}
.journal-card:hover .journal-link::after { transform: scaleX(1); }

.journal-meta {
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
.journal-meta .journal-num {
  color: var(--accent-deep);
}
.journal-meta .journal-tag {
  padding: 4px 10px;
  border: 1px solid var(--ink-12);
  border-radius: 999px;
  color: var(--ink-60);
}
.journal-title {
  font-family: var(--display);
  font-size: clamp(22px, 2vw, 28px);
  line-height: 1.15;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin: 0;
  font-weight: 500;
}
.journal-title em {
  font-style: italic;
  color: var(--accent-deep);
  font-weight: 400;
}
.journal-excerpt {
  font-size: 14.5px;
  line-height: 1.65;
  color: var(--ink-mid);
  flex: 1;
}
.journal-foot {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding-top: 18px;
  border-top: 1px solid var(--ink-06);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.journal-foot .journal-author { color: var(--ink); font-weight: 500; }
.journal-foot .journal-read {
  color: var(--accent-deep);
  transition: transform 0.25s ease;
  display: inline-flex;
  align-items: center;
  gap: 6px;
}
.journal-card:hover .journal-read { transform: translateX(4px); }

/* ============================================================
   FAQ accordion
   ============================================================ */
.faq {
  display: flex;
  flex-direction: column;
  border-top: 1px solid var(--ink-12);
}
.faq-item {
  border-bottom: 1px solid var(--ink-12);
}
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 28px 0;
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 32px;
  font-family: var(--display);
  font-size: clamp(20px, 1.8vw, 26px);
  line-height: 1.3;
  letter-spacing: -0.01em;
  color: var(--ink);
  transition: color 0.2s;
}
.faq-item summary:hover { color: var(--accent-deep); }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item .faq-icon {
  flex-shrink: 0;
  font-family: var(--mono);
  font-size: 24px;
  font-weight: 300;
  color: var(--accent-deep);
  transition: transform 0.3s ease;
  line-height: 1;
}
.faq-item[open] .faq-icon {
  transform: rotate(45deg);
}
.faq-item[open] summary {
  color: var(--accent-deep);
  padding-bottom: 8px;
}
.faq-answer {
  padding: 0 0 28px;
  max-width: 820px;
}
.faq-answer p {
  font-size: 16px;
  line-height: 1.7;
  color: var(--ink-mid);
}
.audience {
  border-top: 1px solid var(--ink-12);
  border-bottom: 1px solid var(--ink-12);
  padding: 32px 0;
  background: var(--paper);
}
.audience-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 40px;
  flex-wrap: wrap;
}
.audience-label {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-60);
}
.audience-list {
  display: flex;
  gap: 40px;
  flex-wrap: wrap;
  font-family: var(--display);
  font-size: 18px;
  font-style: italic;
  color: var(--ink-mid);
}
.audience-list span {
  display: inline-flex;
  align-items: center;
  gap: 16px;
}
.audience-list span::after {
  content: "·";
  color: var(--accent);
  font-style: normal;
}
.audience-list span:last-child::after { display: none; }

/* ============================================================
   Big CTA
   ============================================================ */
.cta-block {
  text-align: center;
  max-width: 920px;
  margin: 0 auto;
}
.cta-block .eyebrow { margin-bottom: 28px; }
.cta-headline {
  font-family: var(--display);
  font-size: clamp(48px, 6.2vw, 96px);
  line-height: 0.98;
  letter-spacing: -0.025em;
  margin-bottom: 28px;
}
.cta-headline .it { font-style: italic; color: var(--accent); }
.cta-lede {
  font-size: 18px;
  color: rgba(250, 247, 245, 0.72);
  max-width: 560px;
  margin: 0 auto 36px;
  line-height: 1.6;
}
.cta-actions {
  display: inline-flex;
  gap: 12px;
  flex-wrap: wrap;
  justify-content: center;
}
.cta-actions .btn-ghost { color: var(--paper); border-color: rgba(250, 247, 245, 0.3); }
.cta-actions .btn-ghost:hover { border-color: var(--paper); }

/* ============================================================
   Contact
   ============================================================ */
.contact {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 80px;
  align-items: start;
}
@media (max-width: 900px) {
  .contact { grid-template-columns: 1fr; gap: 48px; }
}
.contact-meta {
  display: flex;
  flex-direction: column;
  gap: 36px;
}
.contact-meta h2 { margin-bottom: 16px; }
.contact-meta .lede { font-size: 18px; color: var(--ink-mid); line-height: 1.6; max-width: 440px; }

.contact-detail-list {
  display: flex;
  flex-direction: column;
  gap: 18px;
}
.contact-detail {
  display: flex;
  gap: 14px;
  align-items: flex-start;
}
.contact-detail .key {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-60);
  min-width: 80px;
  padding-top: 4px;
}
.contact-detail .val { font-size: 17px; }
.contact-detail .val a:hover { color: var(--accent-deep); }

.form {
  background: var(--paper);
  border: 1px solid var(--ink-12);
  padding: 36px;
  display: flex;
  flex-direction: column;
  gap: 20px;
}
.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
@media (max-width: 600px) { .form-row { grid-template-columns: 1fr; } }
.field {
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.field label {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-60);
}
.field input, .field select, .field textarea {
  font-family: var(--sans);
  font-size: 15px;
  padding: 14px 0;
  background: transparent;
  border: none;
  border-bottom: 1px solid var(--ink-12);
  color: var(--ink);
  border-radius: 0;
  outline: none;
  transition: border-color 0.2s;
  resize: none;
}
.field input:focus, .field select:focus, .field textarea:focus {
  border-bottom-color: var(--accent-deep);
}
.field textarea { min-height: 100px; padding-top: 12px; }

.budget-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 4px;
}
.chip {
  padding: 9px 14px;
  border: 1px solid var(--ink-12);
  background: transparent;
  border-radius: 999px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-60);
  cursor: pointer;
  transition: all 0.2s;
}
.chip:hover { border-color: var(--ink); color: var(--ink); }
.chip.active { background: var(--ink); color: var(--paper); border-color: var(--ink); }

.form-submit {
  margin-top: 8px;
  align-self: flex-start;
}

/* ============================================================
   Footer
   ============================================================ */
.footer {
  background: var(--ink);
  color: var(--paper);
  padding: 80px 0 32px;
}
.footer-top {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 48px;
  padding-bottom: 56px;
  border-bottom: 1px solid rgba(250,247,245,0.12);
}
@media (max-width: 900px) {
  .footer-top { grid-template-columns: 1fr 1fr; gap: 36px; }
}
@media (max-width: 600px) {
  .footer-top { grid-template-columns: 1fr; }
}
.footer-brand .brand-text {
  font-family: var(--display);
  font-size: 36px;
  line-height: 1;
  margin-bottom: 16px;
}
.footer-brand .brand-text .it { font-style: italic; color: var(--accent); }
.footer-brand p { font-size: 14px; color: rgba(250, 247, 245, 0.7); line-height: 1.6; max-width: 320px; }
.footer-col h4 {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(250, 247, 245, 0.55);
  margin-bottom: 16px;
  font-weight: 500;
}
.footer-col ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 10px; }
.footer-col a { font-size: 14px; color: var(--paper); transition: color 0.2s; }
.footer-col a:hover { color: var(--accent-light); }

.footer-bottom {
  padding-top: 28px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(250, 247, 245, 0.5);
}
.footer-badges {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}
.footer-badge {
  padding: 6px 12px;
  border: 1px solid rgba(250, 247, 245, 0.2);
  border-radius: 999px;
  font-size: 10px;
}

/* ============================================================
   Reveal animations
   ============================================================ */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.8s ease, transform 0.8s ease;
}
.reveal.in {
  opacity: 1;
  transform: none;
}
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .marquee-track { animation: none; }
}

/* Headline split mask reveal */
.hero h1 .line {
  display: block;
  overflow: hidden;
}
.hero h1 .line > span {
  display: inline-block;
  transform: translateY(110%);
  transition: transform 1s cubic-bezier(0.22, 1, 0.36, 1);
}
.hero h1.in .line > span { transform: none; }
.hero h1 .line:nth-child(2) > span { transition-delay: 0.08s; }
.hero h1 .line:nth-child(3) > span { transition-delay: 0.16s; }

/* ============================================================
   Hero variant: split
   ============================================================ */
body[data-hero="split"] .hero-grid {
  grid-template-columns: 1fr 1fr;
  align-items: end;
  gap: 80px;
}
body[data-hero="split"] .hero-headline { max-width: none; }
body[data-hero="split"] .hero-headline h1 { font-size: clamp(44px, 5.4vw, 88px); }
body[data-hero="split"] .hero-bottom { grid-template-columns: 1fr; margin-top: 0; }
body[data-hero="split"] .hero-side {
  padding: 32px;
  background: var(--paper-deep);
  border: 1px solid var(--ink-12);
  border-left: 1px solid var(--ink-12);
}
@media (max-width: 900px) {
  body[data-hero="split"] .hero-grid { grid-template-columns: 1fr; }
}
